How BLA BLI BLU Went From Launch Day to Zero Traffic. Zero Data. Zero Excuses.

No legacy site to fix. No historical playbook to lean on. Just a blank canvas — and a growth curve that hasn't slowed down since.

+24%

Conversion Rate, 3-Month Climb

Meet BLA BLI BLU

BLA BLI BLU is a fragrance-first D2C brand that launched its Shopify store with Tech it! at the helm from day one. There was no prior website, no historical conversion data, and no existing customer base to lean on — just a category with real demand and a brand ready to earn its place in it.

The Challenge

Building for a brand-new brand is a different problem than optimizing an established one. There was no baseline to improve, no old funnel to compare against, and no proven playbook for what this specific audience would respond to. Every assumption about what would convert had to be tested and earned in real time — with real ad spend and real customers, from the very first week live.

Our Approach

Built for testing from day one

Rather than launching and revisiting later, we architected the store to support continuous experimentation from the first day it went live — so every month of growth compounded on the last.

Found and closed the funnel's biggest leaks

We identified exactly where shoppers were hesitating or dropping off — and prioritized fixes there first, rather than spreading effort thin across the whole site.

Layered in intelligent, always-on support

An AI-driven layer was introduced to handle customer conversations and queries at scale, freeing the team to focus on growth instead of getting buried in tickets.

Compounded small wins into one growth curve

Every change was validated against real data before it scaled. Nothing shipped on a hunch — and it shows in a growth line that keeps climbing month over month.

The Growth Curve

Launch

Store goes live from scratch — zero prior data, zero shortcuts.

Early Weeks

Traffic scales fast; the team gets to work tightening the funnel behind it.

Months 2–3

Add-to-cart, conversion rate, and average order value start climbing together — not one at the expense of another.

Now

A funnel that converts meaningfully better than the day it launched, still compounding.

The Results

+65%

Cart-to-Checkout Rate

+45%

Add-to-Cart Rate, 3-Month Climb

+25%

Average Order Value, 3-Month Climb

+24%

Conversion Rate, 3-Month Climb

~2x

Order-Level Upsell Adoption

~80%

Fewer Daily Support Tickets

What They Say

Their strong execution, quick support, and continuous growth ideas helped us scale faster while consistently improving website conversions.

— Rajat Khullar, , Founder,

Services Used

End-to-End Store Build CRO & A/B Testing Checkout Optimization AI-Powered Customer Support

Starting from zero? We've done it before.

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